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301 Redirect
A 301 redirect is a permanent redirect from one URL to another. It tells search engines and web browsers that the original URL has permanently moved to a new location. When a user or search engine crawls the original URL, they are automatically redirected to the new URL, and the new URL’s content is displayed. A 301 redirect passes almost all of the link equity and ranking power from the old URL to the new one, making it an important tool for preserving search engine rankings when changing the URL structure of a website.